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Here’s what other Caterpillar
dealer account and sales managers say about Dirt 101:
It was amazing to watch a room
full of earthmoving veterans fevoriously scribbling notes for four hours.
They hung on every word. The instructor stayed long after the class to answer
questions; and listen to one customer who was having a new D8 delivered
the next day.
I hosted Dirt 101 sessions two
months apart and when a couple customers who attended the first session
learned I was having another, they wanted to take it again. Dirt 101 will
be a regular event with my customers.
One customer contacted the instructor
the next morning at the hotel and wanted to know when the instructor could
come back and conduct a private session for his entire company.
Seemed like everyone went out
of their way to shake my hand and offer a sincere "Thank You"
as they left.
More than one customer told
me he was going to make some changes in his operation the very next day.
The rental dept is using their
new skills from the Performance Handbook to help our customers in getting
the right machine for the job!!! Thanks to you!!
The goodwill generated from
these sessions has been very valuable. Some of the customers were amazed
we were simply trying to help them be successful rather than sell them something.
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