JAY BARNETT

• Retired senior marketing training consultant, Caterpillar, Inc.

• 10 years Caterpillar dealer training experience.

• Edited Dealer magazine, a monthly, confidential business journal for Caterpillar dealers worldwide.

• Worked with Caterpillar dealers in all parts of the world.

• Developed basic earthmoving and product training (Machine Pro) and related industry modules.

• Coordinated four-day earthmoving machine selection training (MAPS).

• Designed performance-based training for marine engine sales force. Training had to address diverse customer needs with engines for propulsion, standby and prime power. Training also covered installation considerations and "situations to solve."

• Facilitator for the General Electric-type Work Out sessions.

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