The Business
of Writing

Essential, performance-focused training:

1. on a task employees are required to do every day

2. with a same-day, every-day visible return on your investment

One study claims that employees spend 40% of their workday dealing with e-mail and that 15% of that time is wasted. Many workers say those figures are generous.

Time can be a company's most expensive, most valuable, most perishable -- and most wasted -- resource.

E-mail, maybe the greatest communication vehicle ever invented, is actually a silent and serious time killer. Employees repeatedly say they take too much time composing e-mails - and far too much time dealing with unnecessary and even incomprehensible e-mails.

The Business of Writing, takes direct aim at those issues. The course's objective is simple: Provide the skills and techniques to communicate clearly and concisely - and do it faster.

Note the emphasis on "communicate" rather than "write." The course dispels many preconceived notions of "writing" and concentrates on the skills needed to "communicate" in today's business environment.

The Business of Writing consists of four elements:
" Instructor editing of student e-mails
" Lecture (making heavy use of actual e-mails to reinforce key points)
" Numerous in-class writing exercises
" Valuable e-mail tips

Taught by an instructor with decades of experience in daily newspapers, corporate publications, newsletters, training and trade magazines, The Business of Writing recognizes that real life is a fast-paced workplace where precision and brevity are valued. This course focuses on the real world employees must survive in daily.

Contact us for more information.

Why Study Writing

Jay Barnett
Tel: 309-824-2966
or
480-273-2344